2010 Archives

WilcoHess Expands Gas Island Vending Initiative

Customer response to new buying zone prompts testing in additional stores

Thursday, September 30, 2010

WINSTON-SALEM, N.C. & CARY, N.C. — WilcoHess LLC and Vendgogh LLC said that they will expand their gas island vending initiative after less than 120 days in order to test additional stores. The two companies have collaborated to install a patented, integrated cold drink vending solution on the feul island that expands the offerings available to gasoline customers. The solution enables WILCOHESS customers to buy cold drinks and fuel at the pump with a single swipe of their credit card.

“We are encouraged by the initial reaction of our customers to this new service and are anxious to expand to additional stores,” said WILCOHESS vice president of marketing Larry Lytle. “We are increasing our overall sales of packaged beverages and have seen no adverse affect on inside sales. We believe we can drive sales at the pump higher over time as the awareness of vending at the pump continues to grow.”

Research has shown that a large percentage of convenience store customers buy only gasoline at the fuel island without ever going into the store. Vendgogh’s solution is targeted at that customer segment and offers c-stores a way to increase overall sales to a captive market.

“We are working closely with WILCOHESS to understand the buying preferences of their gas island customers,” said Larry McAnallen, Vendgogh vice president of business development. “This customer focus will help grow customer loyalty and increase drink and gas sales for WILCOHESS.”

Vendgogh said that it expects to soon offer a system that can be shared between two or more fueling stations for greater c-store efficiency.

Headquartered in Cary, N.C., Vendgogh is a privately held company that delivers a fuel island vending solution for c-stores designed to drive incremental revenue/profits and enhanced customer loyalty for c-store owners and enhanced convenience for gasoline-only c-store customers.

Winston-Salem, N.C.-based WILCOHESS is a leading operator of travel plazas and c-stores in the southeastern United States. With more than 400 stores and restaurants, the joint-venture company was formed in 2001 by partners A.T. Williams Oil Co. and Hess Corp. and the 2005 merger with Trade Oil Co.

Source: CSP net
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